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A Call to Action: Brands as Key Allies in the Fight against Sex Trafficking

BEHAVIOR CHANGE

As the complexity of social and regulatory climates is increasing, so will the pressure on today’s brands to partake in the solutions and prevention of further gross human rights violations around the world. Given consumers’ expectations of companies to adhere to sustainability and transparency, as well as public sector activism in a growing number of countries, brands that want to be respected have no choice but to address critical social issues ‘hiding’ in plain sight. Focusing specifically on commercial sex trafficking, this discussion session will address solutions and steps top management can take – from an interpersonal level to the brand level – toward the goal of disrupting, preventing, and countering the trafficking of persons. Join for an inspiring, emotional, and timely conversation.

 

Original Article Here